Quif Magi:colour
All Bases Covered. All Creativity Unlocked.
Magi:colour sets the tone for a new era in professional hair colour.A dual system permanent + demi-permanent colour range, Magi:colour combines exceptional vibrancy, advanced conditioning and revolutionary white hair coverage with total creative freedom.
Infused with Rice Protein, Monoï and Bilberry Fruit Extract, Magi:colour delivers colour results that look as good as they feel — hair that’s vibrant, conditioned and full of shine.
Why Magi:colour?
Everything You Ever Wished For… And More
Magi:colour is designed to simplify salon colour services while delivering premium results.
- 117 permanent shades
- 108 shades convertible to demi-permanent
- Permanent + demi colour in one system
- 100% white hair coverage with all developer strengths
- Small Dye Technology for longer-lasting colour
- Economical mixing ratio
- Made in Italy
One range. Total versatility. No compromise.
Dual System Colour
Permanent & Demi in One
Magi:colour is a true 2-in-1 colour system.
- Use with Magi:fuel Developer for permanent results
- Use with Demi:fuel Activator for a 16–20 wash demi result
This gives salons:
- Fewer colour lines to stock
- Greater flexibility per client
- Faster consultations and formulation
Small Dye Technology
More Penetration. Less Fade.
Magi:colour uses smaller colour molecules that penetrate the hair faster and deeper, delivering:
- More even colour results
- Improved longevity
- Reduced colour fade
- Consistent vibrancy from root to tip
Perfect for demanding clients who expect colour to last.
Advanced Conditioning Formula
Where the Magic Happens
Magi:colour is infused with three high-performance conditioning ingredients that care for the hair during colouring.
Rice Protein
- Strengthens hair from within
- Improves moisture retention
- Enhances manageability
- Adds shine
Monoï
- A sacred blend of coconut oil and Tiare flowers
- Softens and conditions
- Adds lustre
- Revitalises the hair fibre
Bilberry Fruit Extract
- Rich in antioxidants
- Nourishes and moisturises
- Protects against oxidative stress
- Supports overall hair health
Ultra Lift Blonde Collection
High Lift with Built-In Bond Protection
The Ultra Lift (12:) Collection combines high-lift performance with Magi:Bond® technology, powered by the Quint:Amine Complex. Benefits:
- Improves hair strength during lifting
- Enhances elasticity and condition
- Protects the hair fibre from damage
- Maintains shine and softness
Ultra Lift Highlights:
- 9 Ultra Lift shades
- Mixing ratio 1:2
- Up to 4–5 levels of lift
- Can be used on or off scalp
- Development time: 45–60 minutes
Lift Booster (000)
Extra Lift When You Need It
- Boosts lift by ½ to 1 level
- Can be added up to 50% of the formula
- Designed exclusively for Ultra Lift shades
- Precise measuring ensures predictable results
Toners & Creative Control
Perfecting the Finish
Toners (T:)
- Designed for level 10–11 hair
- Deposit-only on very light bases
- Corrective and creative options available
Ammonia-Free Toners (AFT:)
- Gentle pH-balanced toning
- Ideal for refreshing and refining blondes
Magi:lights
Lift, Deposit & Create — Off Scalp
Magi:lights are specialist shades that behave differently to traditional permanent colour and are for off-scalp use only.
Soft Ash, Soft Beige, Soft Gold
- Lift darker bases (levels 3–7)
- Deposit with neutralising capabilities for soft tonal results
Vivids: Copper, Red, Red Violet
- Lift and deposit bold, vibrant tones
- Ideal for high-impact creative work
Twilights: Bamboo, Toffee, Caramel, Coffee
- Designed to lowlight blonde hair without pre-pigmentation
- Save time and colour cost
- Colour retention: 6–8 weeks
- Not suitable for virgin hair or bases darker than level 7
Shade Selection Made Simple
Intuitive Numbering System
Magi:colour uses a clear, professional numbering system:
- Depth
- Major tone
- Minor tone
This makes shade selection, formulation and education straightforward — perfect for both experienced colourists and team training.
Professional Performance & Practical Details
- Mixing ratio: Standard shades: 1:1.5, Ultra Lift: 1:2
- 60ml tube with 10ml markings
- Creamy, easy-to-apply texture
- Premium fragrance
- Suitable for on-scalp colouring
- Heat not recommended
Ethical, Premium & Salon-Ready
- Vegan formula
- Cruelty free
- Recyclable packaging
- Contains both PPD & PTD
- Made in Italy
