Dual system Permanent + quasi colour allows for a one tube solution from root to tip and a smaller stock inventory. Saving you time, space and money.

Our exclusive Bond-Protecting dual-system formula, powered by Magi:bond, protects the inner hair structure. So you can maintain the integrity of the hair, colour after colour.

Pre-blended base + tone formula does the thinking for you when it comes to underlying pigment, giving a more accurate, true to swatch result.

Beautiful blondes that shine, look brighter and healthier.

Fashion shades that are vivid and last longer due to our micro-dye technology.

Outstanding natural grey coverage, like nothing you’ve seen before.

- Mixes to a silky textured creme
- Premium fragrance
- Cruelty free - Vegan friendly formula
- Recyclable packaging
- Contains both PPD + PTD

View all the shades in our consultation guide