We are a new kind of hairdressing brand...
We are a new kind of hairdressing brand...
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Quif Magi:tone

Intelligent Highlighting + Toning System
Custom Lightening. Complete Control. Endless Creativity.
Magi:tone is a revolutionary intelligent lightening and toning system that allows you to lift and tone in one simple step. Designed to replace outdated multi-stage blonding methods, Magi:tone gives colourists total control over lift, tone and timing, unlocking truly personalised lightened results while dramatically improving salon efficiency.

Why Magi:tone?

Rewriting the Rules of Lightening
For years, hairdressers have worked around two frustrating rules:
“Tint can’t lift tint.”
“Bleach eats tone.”
Magi:tone changes everything. It allows you to:
  • Save up to 60 minutes per service
  • Deliver cleaner, more controlled blonde and vibrant results
  • Lift and tone simultaneously
  • Customise every formula
One system. One step. Total creative freedom.
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The Magi:tone System

Built for Control, Customisation & Creativity
Magi:tone is made up of three intelligent components:
1. Bonded Lighteners
Two professional lightening powders designed for creative lift:
  • 7+ For lifting from natural level 5 and above
  • 9+ For lifting from darker levels
Powerful, precise and infused with bond protection.
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2. Accelerators
Three strength accelerators that let you control your pace:
  • 16 vol / 4.8% – for lighter levels and deeper tonal work (on or off scalp)
  • 22 vol / 6.6% – for medium levels (on or off scalp)
  • 28 vol / 8.5% – for darker levels
This gives you complete timing and control over your lightening results.
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3. Toning Drops
Four fully intermixable liquid toning drops for endless tonal recipes:
  • Violet – neutralises yellow
  • Blue – neutralises orange
  • Yellow – enhances golden warmth
  • Red – creates rose, strawberry and mahogany tones
These are added directly into the lightener mix, delivering tone during lift. Toning drops are added in precise quantities using a pipette for full control.
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Lift + Tone in One Step

Maximum Efficiency
Traditional blonding:
  • Lift
  • Rinse
  • Tone
  • Process again
Magi:tone: Lift and tone simultaneously. This means:
  • Fewer bowls & products
  • Less rinsing
  • Less heat
  • Less time... Happier clients
And up to 60 minutes saved per appointment.

Smart Tonal Control

Precision Lightening, Every Time
With Magi:tone drops, you can neutralise or enhance warmth during the lightening process. All drops are fully intermixable for endless tonal recipes.
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Cool Blondes
Use Violet + Blue Drops to:
  • Eliminate yellow and orange
  • Create crisp, icy blondes
  • Achieve a cleaner lift
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Warm Blondes
Use Yellow Drops to:
  • Enhance golden tones
  • Create caramel and toffee shades
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Creative Warmth
Use Red Drops to:
  • Create rose gold
  • Strawberry blonde
  • From rich mahogany to pastel pink tones

Hair Health Built In

Bond Protection + Argan Oil
Magi:tone lighteners are infused with:
Magi:Bond (Quint:Amine Complex)
  • Protects internal hair bonds
  • Maintains strength and elasticity
  • Improves hair integrity during chemical services
Argan Oil
  • Deeply nourishes and hydrates
  • Rich in fatty acids, antioxidants and vitamin E
  • Penetrates the hair fibre during lightening
  • Improves softness and shine
This means: Maximum lift without sacrificing hair quality.

Professional Performance

On or Off Scalp
  • Off scalp: All accelerator strengths can be used
  • On scalp: Up to 22 vol / 6.6% maximum
  • Development time: Up to 50 minutes, check visually
Mixing ratio:
1 part bonded lightener : 2 parts accelerator
Toning drops are added in precise quantities using a pipette for full control.
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Designed for Bespoke Colour

The New Standard in Personalised Lightening
Magi:tone is perfect for:
  • Custom blondes
  • Signature balayage
  • Face-framing highlights
  • Fashion tones
  • Creative lightening
  • Bespoke tonal work
It empowers stylists to create their own formulas, not just follow shade charts.

Ethical & Professional

  • Vegan formula
  • On and off scalp use
  • Fully customisable system
  • Education supported with wall chart and online training
  • Intro kits available for salon launch
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Quif Magi:tone

Tone Smart. Work Faster. Create Better.
Magi:tone isn’t just a lightener — it’s a complete intelligent lightening system.
For salons that want:
  • Bright, rich and warm tones
  • Better blondes
  • Shorter services
  • Healthier hair
  • More creative control
  • Higher perceived value
Magi:tone delivers the future of lightening — today.
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Distributed exclusively in the UK by Alan Howard - the partner of choice for hair and beauty professionals.
Quif is a trading name of Salon Professional Brands Ltd. 111 Piccadilly, Manchester, M1 2HY VAT No. GB153670608 Company No. 08318352 Copyright © 2025. All rights reserved
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