Quif Magi:form
Professional Permanent Wave System
New Wave Styling. Modern Texture. Effortless Movement.
Magi:form is a next-generation acid & alkaline permanent wave system designed for today’s clients who want soft, natural-looking movement, volume and texture — without the stigma of traditional perms.
Magi:form goes far beyond curl creation. It delivers healthy, touchable waves with improved condition, shine and manageability.
Why Magi:form?
The Return of Texture
Search trends show a rapid rise in demand for:
- Wavy hair
- Lived-in texture
- Effortless volume
- Low-maintenance styling
Magi:form allows salons to offer a modern wave service that fits today’s fashion and lifestyle — from beach waves to bouncy blowout support.
Two Intelligent Systems
Acid & Alkaline Form Waves
Magi:form features two specialised formulations, allowing you to choose the perfect wave system for every client.
Acid Form Wave – Extra Body
Movement for Delicate Hair
Designed for:
- Fine hair
- Fragile hair
- Coloured hair
- Clients wanting texture
Key ingredient:
Hydrolysed Vegetable Protein
Deeply conditions and protects hair during the waving process.
Benefits:
- Soft, touchable waves
- Gentle, conditioned movement
- Natural-looking body and shape
- Understated glamour
Perfect for:
- Beach waves
- Fullness and body
- Everyday movement
Alkaline Form Wave
Big Texture, Maximum Bounce
Designed for:
- Resistant hair
- Natural hair
- Clients wanting strong curl
Key ingredients:
Hydrolysed Wheat Protein - Strengthens and hydrates
PG-Propyl Silanetriol – improves elasticity, strength and bounce
Benefits:
- Defined, long-lasting curls
- Maximum volume and lift
- Strong structure and support
- High-impact texture
Perfect for:
- Big curls
- Voluminous styles
- Statement texture
Magi:formers
Creative Bendy Rod System
Magi:form is supported by Magi:formers — professional bendy rods designed for creative winding.
Features:
- 8 different diameters
- 24cm length for creative placement
- Secure anchoring
- Fast, easy winding
- From loose waves to tight curls
Rod sizes range from:
- 22mm – large loose waves
- Down to 8mm – tight corkscrew curls
This allows total creative freedom in wave shape, size and movement.
A New Salon Service
High Value, High Demand
Magi:form allows salons to introduce a new premium service:
For the Salon:
- New revenue stream
- High perceived value
- Quick service (movement in under 1 hour)
- Simple, structured process
- Strong rebooking potential
For the Client:
- Long-lasting texture
- Easier daily styling
- Low-maintenance hair
- More volume and body
- Better shape and control
Vegan & Hair-Friendly
- Vegan formulation
- Conditioning-focused chemistry
- Shiny, soft results
- Healthier-looking hair after service
Magi:form proves that chemical texture services can also be hair care services.
Perfect for Creating
- Beach waves all year round
- Big bouncy blowouts
- Wash-and-wear hair
- Volume in fine hair
- Control in thick, heavy hair
- Soft lived-in movement
- Long-lasting texture
Education & Salon Support
Magi:form is supported with:
- Online professional education
- Step-by-step tutorials
- Technical wall charts
- Look books and consultation tools
Helping salons confidently launch wave services.
Quif Magi:form
The New Standard in Permanent Texture
Magi:form is not about bringing back perms. It’s about bringing texture into the modern salon. For clients who want:
- More movement
- More volume
- Less styling time
- Better hair days
Magi:form delivers the future of waves — healthy, effortless and beautifully modern.
